The 6% rate comes with a requirement about your prices
DoorDash's pricing page states it plainly: 6% pickup is available to partners who comply with the DoorDash Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices. That matters more than it first appears. The common response to a 15-30% delivery commission is to raise marketplace menu prices to absorb it -- and the same menu is what your pickup customer sees. Worth reading your own listing against your in-store board before assuming you qualify.
- 6% applies to the order subtotal
- Same rate on Basic, Plus and Premier
- Pickup is cheaper than delivery because there is no courier to pay
- Source: merchants.doordash.com pricing page
6% at real pickup volumes
Monthly commission at 6% of subtotal, using 4.33 weeks per month. Deliberately a plain table rather than a calculator -- these are your numbers to check, not ours to dramatise.
~$47 a month
10 pickup orders a week at an $18 average ticket. Roughly $780 of pickup subtotal a month.
~$117 a month
25 pickup orders a week at $18. Roughly $1,950 of pickup subtotal a month.
~$416 a month
50 pickup orders a week at a $32 average ticket. Roughly $6,930 of pickup subtotal a month.
~$831 a month
100 pickup orders a week at $32. Roughly $13,860 of pickup subtotal a month.
A diner who found you in the app is a customer the commission bought
This is the part the comparison pages skip. DoorDash brings discovery -- someone searching the app who would never otherwise have walked in. At pickup rates that can be a perfectly good trade, and the honest answer for a lot of kitchens is to keep the listing for reach while taking their regulars direct. Your own ordering page does the opposite job: it brings you nobody, but it costs a flat fee and the customer stays yours. Most restaurants want both, not one.
- Marketplaces buy reach; a direct page keeps margin
- SwiftServe brings no diners of its own -- you drive the traffic
- Lite is $20/month with no commission on food sales
- Card processing is Stripe's standard rate, as everywhere
DoorDash pickup fees, answered
Yes. Pickup carries a 6% commission on the order subtotal. It is lower than delivery because DoorDash is not paying a courier, but it is not free.
Considerably. Pickup is 6% on every plan, while delivery is 15% on Basic, 25% on Plus and 30% on Premier. The plan you choose changes your delivery rate; it does not change your pickup rate.
DoorDash's pricing page states the 6% rate is available to partners who comply with its Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices. If you have raised your marketplace prices to absorb delivery commission, that is worth reviewing.
There is no fixed monthly figure -- it is a percentage of what you sell through the platform. At 6% on pickup, 25 orders a week at an $18 ticket works out around $117 a month; 50 a week at $32 is around $416. Delivery volume is charged at the much higher delivery rate on top.
Yes, and plenty of kitchens run both. Taking pickup orders directly means having your own ordering page and pointing your Google Business Profile, your social links and your in-store QR codes at it. You keep the whole ticket; what you give up is being found by people browsing the app.
No, and it is worth being clear about that. DoorDash is a marketplace that brings you customers. SwiftServe is your own ordering page -- it brings you nobody, but it charges a flat monthly fee instead of a percentage and the customer relationship stays with you. They solve different problems.
Take your regulars' pickup orders directly
Twenty dollars a month, no commission on your food sales. Keep the marketplace for discovery if it is working -- most kitchens do.